That's not the end of the story, however. Those facts portray a gloomy situation we have to face, that is, several types of content available for purchase in iTunes are subject to ecosystem lock-in, where we as users are prohibited from dealing with the purchased items in ways we like. In the case of audiobooks, they are generally offered in file formats, such as M4A or M4B, with embedded DRM protection. With iBooks, Apple offers both copy protected books as well as books without DRM on its iOS devices. Currently, all video content, including movies, TV shows, and music videos sold through iTunes is DRM protected and can only be played on devices compatible with the FairPlay DRM. As of today, all music sold in the iTunes Store after April 7, 2009, is DRM free while Apple put the DRM back to the songs in its newly released music streaming service, Apple Music. Apple's Ecosystem Lock-in: iTunes Music, Video, and Booksīefore January 6, 2009, audio files sold in iTunes Store were protected using Apple's own FairPlay DRM solution.
To be specifically, this can be achieved by limiting a device's file format compatibility, or by limiting the ways in which a device can be loaded with content. How would you describe Apple's ecosystem, especially the iTunes ecosystem? Doesn't it like that Apple has lured users into a trap using design or marketing, shut the door behind them and thrown away the key? Generally speaking, this kind of ecosystem lock-in essentially doesn't allow the customer to take the content and move to another platform.
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